Websites for electricians

Nobody shops around on electrical safety

When a customer picks a builder they weigh up price and portfolio. When they pick an electrician, the first filter is binary: are you properly registered or not? Everything else — price, availability, how nice the website looks — only matters after that question is answered.

Which makes your job easier than most trades, as long as you actually do it. Put the registration scheme and number, the insurance, and the qualifications where they're visible immediately. An enormous number of electrician websites bury this on an About page that four percent of visitors ever open.

What belongs on an electrician's site

• Scheme and registration number, in text. NICEIC, NAPIT, ELECSA, whichever — with the number next to it so it can be checked.
• Domestic and commercial, clearly separated. Two audiences with almost nothing in common. Give each its own path through the site.
• A page per service that gets searched by name. EICRs, consumer unit upgrades, EV charger installation, rewires, fault finding, PAT testing, landlord certificates. These are searched individually and won't rank as bullet points.
• Landlord and letting-agent content. Repeat commercial work from a small number of contacts. Speak to their obligations directly — certificates, deadlines, turnaround — and you become the obvious call.
• Emergency availability, stated precisely. If you take call-outs, say which hours and which towns. Vagueness here loses urgent jobs to whoever was specific.
• Clean, safe-looking work. A photo of a tidy consumer unit does more persuasive work in this trade than any amount of copy.

Getting found

Electrical searches split cleanly between urgent ("emergency electrician", "no power") and planned ("EICR cost", "EV charger installation"). Urgent traffic is won in the map pack, which means your Google Business Profile matters more than your homepage. Planned traffic is won with real pages that answer the question, which is what local SEO builds.

If you already have a site and it isn't producing, start by reading traffic but no enquiries — for electricians the fault is frequently that the trust signals exist but sit two clicks too deep.

Rebuild or refresh

Plenty of electricians come to us with a site built five years ago that's slow, awkward on a phone, and impossible to edit without emailing someone who's stopped replying. That's a redesign, and the important part is keeping the rankings the old site earned while fixing everything else.

New builds start at £799 for a Starter site and £1,899 for a Growth site with a page per service and per town. Before you spend anything with anyone, our guide to choosing a web designer covers the contract terms that catch trades out.