Websites for plumbers and heating engineers

Two customers, not one

The emergency customer has a leak. They are not reading. They searched "emergency plumber near me", they will try three numbers, and whoever answers gets the job. For them the entire website is one question: is the phone number visible right now, and do you look legitimate enough to trust with a key?

The planned customer wants a new bathroom or a boiler replacement. They'll spend a fortnight comparing, they want to see finished work, and they want to know about warranties and finance. Completely different reading speed, completely different page.

Almost every plumber's website we look at is built for one of them and quietly loses the other. The fix isn't clever — it's separate pages, each built for one state of mind, and search results that send people to the right one.

What the emergency page needs

• The phone number, huge, tappable, above everything. Not in a header that collapses into a menu. Not below a hero image. First thing.
• Real hours, stated honestly. "Answering until 10pm, seven days" beats a vague "24/7" you can't sustain.
• Response time and coverage. Which towns, roughly how fast. That answers the only other question they have.
• Speed as a hard requirement. On a bad 4G signal in a cold kitchen, a site that takes eight seconds has already lost. This is where cheap page-builder sites fail hardest.
• Instant credibility. Gas Safe number, insurance, review count — visible in the first screen, not on an About page nobody will reach.

Getting found for "plumber near me"

Emergency plumbing is one of the most map-driven searches there is. On a phone, the three businesses in the map pack take up almost the whole screen, and that placement is controlled by your Google Business Profile — not your website. If your profile is half set up, that's the first job, and it's free.

After that: a page per service, a page per town you'll actually drive to, and reviews arriving steadily rather than in one burst two years ago. Our local SEO service covers the work, and the local SEO guide lays out the same process if you'd rather do it yourself.

If you're not appearing anywhere at all, work through why isn't my website showing up on Google before paying anyone — it's often something simple.

What it costs

A Starter site from £799 covers most sole traders and small teams — home, emergency, services, area coverage, contact. If you want separate pages for boilers, bathrooms and each town, that's a Growth site from £1,899. Fixed price agreed before we start, and everything in your name at handover.