Websites for builders

What your customer is actually worried about

Somebody is about to spend forty thousand pounds on an extension. They've read the horror stories — the builder who took a deposit and vanished, the job that ran six months over, the neighbour still in a dispute two years later. They are not browsing your website to admire it. They are looking for reasons to feel safe.

That's a completely different job to what most trade websites do. An emergency plumber needs to be reachable in ten seconds. You need to be believable over about four minutes of reading. The site has to carry more weight, and it has to do it without sounding like a brochure.

What belongs on a builder's website

• Finished work, with context. Not a gallery of twenty anonymous kitchens. Six projects, each with what the customer wanted, what you did, roughly how long it took and where it was. Context is what turns a photo into proof.
• Before and after. The single most persuasive thing you own. People buy the transformation, not the brickwork.
• The scary questions, answered upfront. How you handle deposits and staged payments. What happens if the job overruns. Whether you deal with building control and planning. Answering these plainly is worth more than any design flourish.
• Insurance, registrations and guarantees. Public liability, any federation or scheme membership, workmanship guarantee — stated in plain numbers and placed where people are already looking for them.
• Separate pages per service. Extensions, loft conversions, renovations, new builds, groundworks. People search for the specific job, not for "builder".
• Real names and faces. Anonymity is fine for a national brand. For a builder it reads as something to hide.

Getting found for building work

Extension and renovation searches carry serious intent and reasonable competition — which makes them worth going after properly. That means a page for each service, a page for each town you genuinely work in, and a Google Business Profile with recent project photos on it. The full picture is in our local SEO service and the free local SEO guide.

One thing specific to your trade: seasonal swing is real. Enquiries for external work climb through spring and drop in November. Plan the marketing spend around that rather than panicking in the quiet months.

What it costs

A five-page Starter site starts at £799. If you want separate pages per service and per town — which is what we'd suggest for a builder chasing extension work — that's a Growth site from £1,899. Fixed before we start. Our guide to UK website costs shows what each bracket buys you elsewhere.

Already have a site that isn't producing? Start with traffic but no enquiries before spending anything — the fix is sometimes a page you already have, in the wrong place.